Hi 👋 , I'm Anna

and my mission is to inspire designers to design digital products for sustainable user behaviour. I'm especially interested in encouraging sustainable consumption throgh mindful e-commerce desing. I call this Kind Commerce.

I currently hold the job title: UX researcher, but I speak at conferences, drive Kind Commerce, organize our local UX meetups, moonshine as a YouTuber from time-to-time, and train for press to handstand beside my 9-5.

Areas I focus on:

Sustainable design

Behaviour design // Designing for sustainable behaviour

E-commerce // Sustainable e-commerce

E-commerce design // Sustainable e-commerce design

Mindful consumption and Sustainable consumption