Great article Tiziana!

I essentially agree with you, beautiful inclusive design is better for the user and better for the company. But as I'm also diving deep in the topic of "mindful consumption by design" I keep seeign companies with terrible design, terrible products, terrible practices (take any ultrafast fashion company, their products are trash and the shopping experience is riddled with deceptive design beside being visually oveerwhealming) YET they are thriving. Raking millions in revenue. It seems customers don't mind bad design, bad experience, bad quality....as long as the produt they are getting is cheap. I'm sure there is more to this, but I relly think it is an interesting paradox.

I don't know if you have thought about this, but I'd love to hear your thoughts